This LEGO® activation came together through two athlete-driven shoots, each shaped by its environment and style of play.
In New England, Patriots star wide receiver Mack Hollins took on LEGO®-built challenges that tested balance, strength, and precision, from strength slides carrying towering structures to increasingly difficult football throws where one misstep meant total collapse.
In Brooklyn, a collaboration with Nike centered on Jared McCain, who brought surprise and humor to iconic neighborhood courts by going undercover before revealing himself and turning the space into a high-energy free throw arena, capped by a chaotic blindfolded showdown fueled by authentic streetball energy.
Across both campaigns, director Jonah Best led the creative vision, with cinematography by Scott Beer and Drew English, supported by an incredible crew across set and post production.
Thanks to the LEGO® Group and Brooklyn Brothers for the trust and collaboration.
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